Who is Your Shopkick Customer?
I discovered and scanned them following a very lengthy search anyhow. In the basement of Saturn. I gathered a total of 195 kicks that day. That’s the equivalent of 84 cents. I do not understand what premium is supporting the grey present.
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The grade of participating shops is already considerable; the notion of earning money by seeing a store without buying anything is revolutionary. However, all the scans, customer surveys and advertisements afterwards do not assist with real shopping – and of course the many data you disclose about yourself. Who buys that the oral-B Professional Care 1000 electric toothbrush simply because you get a couple of tears for it?
And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you get a Pantene product today?” No. “Did they intend to purchase hair care products today?” No.
Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.
At the start of Shopkick, 1300 shops could be animated to participate and for the shops it can be worthwhile.
For example.B, Douglas offers shopping tips from the cosmetics world — and if you’ve ever been there, you can try out the new fragrance right away. Ultimately, Shopkick is nothing more than a purchasing consultant for lonely people…
I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly. Shopkick is a new program for smartphones that links online shopping and normal retail. What exactly does the user gain out of it? He could make discount points simply by passing through the entrance area of a participating store with”sharp app”. There are points in the Mediamarkt, Karstadt, Douglas or Saturn. In case you’ve got enough points out of a company, you can exchange them for rewards. You don’t need to purchase anything.
I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” just works up to the store door.
In the US, that the APP is already used millions of times and is supposed to bring good gains to the business. Once people are at the store, they purchase, according to the investigators’ presumption.
A concept that is extremely successful in the USA.
There, the app is one of the most used and brings its partner companies millions of profits. Since Thursday, Shopkick is now also available in Germany and wants to shake up the country of discount collectors and data protectors. But how useful is the app really when shopping? Do you shop differently, more – better?
Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 other shopkickers have been at Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. But she has never heard of the app, let alone special kicks or scans for me. “That’s good that Douglas is there,” she says,”but the app isn’t ready yet?” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.
Shopkick’s card function displays participating markets and stores.
In the store, additional discount points, so-called “kicks”, can be earned by scanning searched products.